A press kit is a collection of materials and information that is prepared by an organization or individual for use by members of the media. It typically includes background information about the company, person, product, or event being promoted, as well as high-resolution images, videos, and other resources that can be used in news stories, features, or broadcasts. The goal of a press kit is to provide journalists with all the necessary materials they need to create accurate and compelling coverage about the subject matter at hand.